Industry benchmark data for B2BWARE's Meta conversion campaigns across Germany, UK, and the Nordics. Built for the investor feasibility model.
7-stage funnel from ad impression to closed deal. Each bar shows volume surviving from €30K monthly spend. Click a scenario tab to switch.
Lead generation campaigns cost 2.5–4× more than traffic campaigns. B2BWARE runs conversion campaigns.
Global baseline, Meta 2025/2026
All-industry, all-objective baseline (lead gen runs 2.5–4× higher)
Conversion campaigns in DE/UK/Nordics with B2B targeting
Top-of-funnel benchmarks from ad click through to lead capture.
Click-through rate by segment
% of clicks that load the page
LP visitor to lead (form fill)
From lead to closed deal — booking, attendance, qualification, and close rates.
Lead → booked demo
Show rate, SAL rate, win rate by segment
Side-by-side funnel output at three levels of optimization, all from €30K/month ad spend.
Current investor assumptions mapped against industry data
| Assumption | Norbert's Value | Benchmark Range | Assessment |
|---|---|---|---|
| Cost per lead | €300 | €83–€268 | Realistic for un-optimized B2B conversion campaigns |
| Leads / €30K | 102 | 112–360 | Aligns with conservative scenario |
| Demo attendance | 60% | 65–80% | Slightly conservative but reasonable |
| Close rate | 20% | 20–35% | Realistic for early-stage funnel |
| Customers / month | 12 | 2–21 | Achievable between conservative & moderate |
Enterprise count and market sizing for B2B eCommerce platforms in target regions (manufacturing + wholesale/distribution).
Manufacturing + wholesale/distribution firms
Filtering from total enterprises to serviceable market
Key figures for investor model
Maximum monthly Meta budget before audience fatigue, based on targetable audience size and frequency caps.
At frequency cap = 3/month (B2B cold prospecting)
Total users vs. professional bracket (25–54)
Max Monthly Budget = (Audience Size × Frequency Cap × CPM) / 1,000
| Targeting Layer | Est. Audience | Budget Ceiling ($32 CPM) | Assessment |
|---|---|---|---|
| Tight ICP (exact titles + size) | 100K–200K | €9,600–€19,200 | Budget-limited — can’t spend €30K/mo |
| Core ICP (decision-makers) | 300K–600K | €28,800–€57,600 | Sweet spot — supports €30K budget |
| Interest-based (B2B + eCom) | 1M–3M | €96K–€288K | Room for scaling post-Series A |
When to take action based on ad frequency (B2B benchmarks)
All benchmark data sourced from 2024–2026 industry reports with verified sample sizes.