Industry benchmark data for B2BWARE's Meta conversion campaigns across Germany, UK, and the Nordics. Built for the investor feasibility model.
7-stage funnel from ad impression to closed deal. Each bar shows volume surviving from €30K monthly spend. Click a scenario tab to switch.
Lead generation campaigns cost 2.5–4× more than traffic campaigns. B2BWARE runs conversion campaigns.
Global baseline, Meta 2025/2026
All-industry, all-objective baseline (lead gen runs 2.5–4× higher)
Conversion campaigns in DE/UK/Nordics with B2B targeting
Top-of-funnel benchmarks from ad click through to lead capture.
Click-through rate by segment
% of clicks that load the page
LP visitor to lead (form fill)
From lead to closed deal — booking, attendance, qualification, and close rates.
Lead → booked demo
Show rate, SAL rate, win rate by segment
Side-by-side funnel output at three levels of optimization, all from €30K/month ad spend.
Current investor assumptions mapped against industry data
| Assumption | Norbert's Value | Benchmark Range | Assessment |
|---|---|---|---|
| Cost per lead | €300 | €83–€268 | Realistic for un-optimized B2B conversion campaigns |
| Leads / €30K | 102 | 112–360 | Aligns with conservative scenario |
| Demo attendance | 60% | 65–80% | Slightly conservative but reasonable |
| Close rate | 20% | 20–35% | Realistic for early-stage funnel |
| Customers / month | 12 | 2–21 | Achievable between conservative & moderate |
All benchmark data sourced from 2024–2026 industry reports with verified sample sizes.